Located in the rich fertile Golden Valleys of Munster, Dairygold has a long and proud history of generating quality-assured, sustainable gold standard cheese also dairy ingredients. With three imperative divisions that drive and support our farmers also business, Dairygold is able to offer clients and consumers full traceability, unrivaled quality, and results in excellence.
The Challenge
The central focus of a new CRM system was to allow Dairy gold to improve customer also supplier relationships. The Co-Operative came previously dependent on-field staff returning to the office to file paper-based records of customer interactions.
The Solution
Designed and delivered by Ergo, the Customer Relationship Management (CRM) components in Microsoft Dynamics 365 were identified as the top way to meet Dairygold’s requirements and also to garner a better understanding of farmers and their needs. The new CRM system gives Dairygold relevant information in a timely manner helping to overcome given of the challenges the group has encountered when working remotely in rural Ireland.
“CRM allows us to improve the service and support we provide to our member owned and controlled supplier base. It has helped to increase customer satisfaction levels and to strengthen our relationships with farmers”
Ergo’s CRM solution has allowed Dairygold to record decisive items of information, enabling a more enhanced service. All the information is uploaded directly by her staff from any location, solving the challenge of working with customers also suppliers in distant areas.
Via: ErgoGroup.ie
